MY CURRICULUM VITAE
Currently: Brussels Correspondent of the Finnish MustRead media & content creator
2010 - 2014: Communication Manager at the Finnish Hospitality Association (Matkailu- ja Ravintolapalvelut MaRa)
Main achievements: Creating a new communications strategy, establishing communications processes, tools and
measuring system (renewal of website, visual identity, social media, etc.), building a strong media
presence as the voice of the industry (positive press coverage from almost zero to 900 articles/year)
2008 - 2010: Brussels Correspondent, Alma Media: Aamulehti (3nd biggest daily newspaper in Finland) and Kauppalehti (biggest daily business newspaper).
Main achievements: Several high-level interviews and front-page exclusive stories.
2007 - 2008: Policy Adviser at HOTREC– Confederation of Hotels, Restaurants & Cafes in Europe
Main achievements: Developing policy positions in co-operation with 40 national member associations, building coalitions; representing HOTREC in various meetings with EU officials, MEPs and Government. Responsible of Head Office communications (press releases, publications, internet, etc.)
2005 - 2007: Political Advisor to a Member of the European Parliament (Alexander Stubb)
Main achievements: Drafting reports, resolutions, amendments, policy briefings as well
as monitoring on-going and coming legislation, negotiating with stakeholders in Brussels and
abroad, liaising with e.g. the Commission, the Council, lobbyists and media. Organizing meetings
and events. Writing press releases, columns and various kinds of articles.
2003 - 2005: Editor, Editorial Secretary at Outokumpu Oyj
Main achievements: Planning and executing internal & external corporate magazines & newsletters, writing articles,
reports and corporate press releases, editing web and intranet pages, planning and writing group's
Corporate Responsibility report.
2002 - 2003: Political Assistant to a MP in the Finnish Parliament
Main achievements: Active participation in the decision making process on the construction of a nuclear power plant. Drafting reports, amendments, press releases, speeches, columns and various kinds of articles. Managing MP's diaries, email, arranging and managing meetings and events, liaising with the Finnish Government and other stakeholders.
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Tavoitteet saavuttavia tekstejä jargon-alttiista aiheista. Pitkäaikainen kokemus uutisjournalismista yritysviestintään.
EU:n prosessit, instituutiot ja ihmiset. Yritysviestintä. Logistiikka, energia ja rakentaminen.